Our Story

Vizolution is a hyper-growth CX-Tech company dedicated to helping enterprises make customer experiences effortless.

We believe that remote customer experiences should be as effective and high touch as in-person interactions, and that customers should be able to complete journeys in as few steps as possible, within their channel of choice.

Our suite of solutions are used by 33 global enterprises in 13 different countries and have received numerous accolades for CX innovation, including at the UK Customer Satisfaction Awards, European Contact Centre and Customer Service Awards and CCA Excellence Awards.

Founded in 2013 and headquartered in Wales, we are backed by HSBC, RBS, Santander Consumer Finance, Development Bank of Wales and Notion Capital. We have ranked on numerous growth rankings, including the Deloitte Fast 50, the Sunday Times Hiscox Tech Track 100 and the Inc.1000 Europe.

Leadership team

Bill Safran

Co-founder & CEO

Bill has 18 years of experience managing software businesses with a focus on the financial services and telecoms sectors. He was also recognised as one of the LDC’s 50 Most Amibitious Business Leaders in 2018.

Prior to joining Vizolution, Bill was CEO of Trigold, the UK’s largest mortgage sourcing system. Under his leadership, it was one of the UK’s fastest growing companies, ranking 5th in Deloitte Fast 50, 17th in the Sunday Times Tech Track 100 and 27th in the Real Business Hot 100.

Giles Desforges

Chief Revenue Officer

Giles has considerable experience in senior commercial leadership positions working with leading organisations in financial services, telecoms and utilities.

Giles joins Vizolution from HomeServe, where he was responsible for global expansion and partnerships, and was previously Senior Vice President Northern Europe at Affinion International.

Grethe Vaughan

Chief Operating Officer

Grethe has over 25 years’ experience across operations roles within technology providers

Grethe was previously Director of Operations Europe at Ascom, Director of Professional Services Global at Anite and Program Manager at Ericsson among others.

Peter Nicol

Executive Director – Sales

Peter has over 20 years’ experience in sales leadership and executive positions within financial services, enterprise software, and other industries.

Peter was previously VP at Northern Europe at Aspect Software, Managing Director EMEA at OutStart and General Manager at NMS Communication among others

Peter Rooken-Smith

Finance Director

Peter has over 20 years of international commercial experience, mainly in the tech sector from VC start-ups to larger listed enterprises.

Prior to Vizolution, Peter was previously Controller Europe and Finance Director at Ascom Network Testing and Financial Controller at Argo Interactive and Roy Bloom.

Toni Kemp

HR Director

Toni has 20 years’ experience in human resources and is responsible for all aspects of organisational and transformational change at Vizolution.

Before joining Vizolution, Toni was Vice Chair of the Board and Chair Personnel Committee at Cardiff YMCA Housing Association and HR manager at WCBS. Toni also sits on the Digital Advisory Board for Gower College representing employers in the tech and digital sectors.

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