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BNP Paribas
Service-to-Sales
Case Study

See how Vizolution helped BNP Paribas Personal Finance transform
a typical
service call into a visual sales experience

 

BNP Paribas
Case Study

See how Vizolution helped
BNP transform a standard

call centre call into a
visual experience

 

BNP Paribas Personal Finance wanted to improve its service-to-sale customer journey by increasing upsell opportunities of its individual insurance products.

Several significant pain points were identified and found to be inflating costs, lengthening journeys and causing customer and agent frustration:

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Vizolution’s vScreen technology enabled BNP to transform a standard call centre call into a visual, interactive and more interesting experience.

The agent presents the life
insurance offer to the client
and initiates a vScreen session

To build rapport and trust, the
Know Your Customer stage is
initiated on vScreen, to show agent
identity, address and bank IBAN

Customers are then shown industry
data related to life insurance. Visuals
are also shown to explain the product
and pricing information

Customers are shown a piece of
advisory, contract and payment
information that they can digitally sign

The Impact

The Impact

Download the full BNP
Service-to-Sales Case Study

Discover how we helped BNP Paribas Personal Finance increase conversions by 34%, transforming its service-to-sale customer journey.

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